Turning Customer Data into personalized products - at scale

I’m Heather Alvey, an AI Product Manager focused on personalization, identity, and real-world product impact across retail and digital experiences.

Most companies have the data. Few turn it into meaningful customer experiences.

A simple model for turning raw data into real customer experiences

Personalization is a system—not a feature

It’s not one model or one surface.
It’s how data, identity, and experience connect across the product.

Better signals beat more data

Volume doesn’t create value.
Understanding behavior and intent does.

AI doesn’t replace product thinking—it raises the bar

The hard part isn’t building the model.
It’s defining the right problem, inputs, and success metrics.

AI is changing how products are built—not just how they scale.

I’m currently focused on: