Nike Live concept stores

Nike’s latest concept store, Nike Live, is “powered” by the insights and engagement of thousands of nearby NikePlus loyalty program members. These concept stores offer unique experiences, just for loyalty members. Nike Live stores are specifically designed to be a service hub for local NikePlus members… as well as being the first Nike Live destination, we will also test services that can then roll out to other Nike stores, combining digital features with a unique physical environment to create the future of Nike retail.