HP - second set of copy.
Most products still treat every customer the same.
AI isn’t the solution on its own.
It amplifies what already exists—good or bad.
The real opportunity is building the foundation that makes personalization actually work:
Clear customer identity
High-quality behavioral signals
Systems that continuously learn and adapt
That’s where I focus.
HP -
Most teams focus on the model.
The real leverage comes from everything around it.
